Serena Williams - Fear
Director: Pierre Stine
Self-confidence, trust in one's abilities. It makes us free to try new things. To achieve what we thought impossible. To turn constraint into opportunity. To find the answer in our selves. To create. We want to illustrate how Self-belief has been a key element of Serena Williams’ story, and how it will continue to be because she knows she can.
Building our self-confidence to nourish our self-esteem, to reach our goals, to enrich others, to give and to share, is at the heart of the AXA campaign.